ZE is a standard packaging system with interchangeable components that can create customized packagings combinations. There are 3 different lower pieces with same fit, compatible with the upper components. This feature allows the system to receive liquid, solid, fresh or preserved foods. As flexible as possible.
Because of this flexibility, ZE is useful to the most diverse kinds of foods, with focus on small and medium businesses, trying to differentiate their product presentation without high investments through an exclusive design.
In addition to that, ZE has the upcycling concept
in it’s dna, being compatible with different upper components allows the glass to last for a longer time as domestic utensils that could be provided by the brands or purchased, instead of being thrown away.
Fabricio Rodrigues Adriano Furtado
University of São Paulo, 2013