Tool and Online Platform

The goal of this project was to create a whole new company strategy, from brand identity to physical and digital products. That is how Kin was created, it’s a British brand aligned to the circular economy that manufactures tools for hobbyists and professionals. The project outcome is a brand identity, online platform and bicycle multitool.

In our culture of cosumption, products are increasingly planned to be thrown away and get old fashioned
in a short time period, intensifying waste and environmental stress. Therefore Kin comes as an alternative for consumable goods, not only through the products that are made to last a lifetime, but also through the online platform, which enables users to find a new owner for tools and equipments out of use.

Fabricio Rodrigues
Brunel University, 2015