This project goal was about repositioning a small consultancy brand. Their identity, stationery and website were completely redesigned. The process started with an immersive research conducted inside the company to comprehend better some internal aspects. The research unveiled a very clean dichotomy between inherent brand values which could be qualified and clustered in organic and or technical groups. Therefore,a visual research was also conduct based on the contextual research and its analysis. It helped to create an image board able to translate some of the abstracts concepts into images, serving as inspiration to experiment graphics solutions for the brand identity.